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Power Transmission Distributors Association is...

the leading association for the power transmission/motion control industrial distribution channel, bringing together distributors and manufacturers.

Resources | Learning & Development | Seminars & Webinars | Webinar Series: Grow Sales Faster with Market Analysis: A Four-Part Webinar Series

MDM Analytics Webinar Series: Grow Sales Faster with Market Analysis: A Four-Part Webinar Series

With instability continuing to define 2022 markets, data is the best tool for competitive advantage. This four-part PTDA-exclusive webinar series outlines proven analytics to help your team pursue the best growth opportunities across today’s disruptive markets. High-performance distributors leverage their internal transaction data – as well as external benchmarks – to focus stretched sales and marketing resources on the highest-potential targets.

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Topics in PTDA’s Grow Sales Faster with Market Analytics webinar series include how to strengthen your sales planning with segmentation fundamentals, market and wallet share analysis and prospect targeting. The series will also provide a forecast for PT/MC markets and customer segments for 2022 and beyond, as well as an update on how the pandemic and other market factors have impacted the market size and opportunities.

Members of the MDM Analytics team, your presenters for this series, have extensive practical experience in helping manufacturers and distributors elevate their sales, marketing and data analytics skillsets to drive revenue, make stronger strategic decisions, and improve profitability.

Missed a webinar? Play the recording & download the sides from the Webinar Archive webpage.

Use Market Analytics to Forecast and Target Your PT/MC Sales Resources
February 25, 2022

Play the recording & download the sides from the Webinar Archive webpage.

An overview of MDM’s latest PT/MC market forecast by quarter for U.S. markets and an update on the market size forecast included in PTDA’s 2020 PT/MC Size of the Market Size Report. Gain insight into how Covid and other factors had an impact on the shift in market size and how to use this information along with your customer and transaction data to sell more. 

Transform Your Sales Data to Identify PT/MC Revenue "Sweet Spots"
May 20, 2022

Play the recording & download the sides from the Webinar Archive webpage.

Sales data is one of - if not - your most valuable resources.  But many companies struggle with how to clean and manage their data for better analysis. And every company is on a different stage of their analytics journey. This session will focus on the foundations of successful market analysis – data quality and standardization, segmentation best practice, and sweet spot analysis: where you perform best based on data, and how to use that to target your sales process and prospecting more effectively. 

Define PT/MC Market Size, Share and Prospect Targeting to Create an Effective Sales Plan
August 19, 2022
1:00–2:00 pm Central

Where are the best places to hunt? In part three of this market analytics webinar series, learn how to analyze your sales territories, product categories and customer segments to clearly see where the best revenue growth potential exists. Discover how to use your internal and external data resources – including the exclusive PTDA 2020 PT/MC Size of the Market Report – to take your market planning to the next level.

Grow More Wallet Share from Your Existing PT/MC Customers
October 14, 2022
1:00–2:00 pm Central

The final webinar in PTDA’s Grow Sales Faster with Market Analytics webinar series gives you the tools to grow revenue with existing customers – your best prospects! You’ll learn how to use data analytics, especially customer transaction history, to increase their spend with you. Estimating accurate wallet share takes a little elbow grease, but it isn’t rocket science! Learn how to build your own model and most importantly, how to make it your sales team’s secret weapon.

Miss a webinar? Access the recording and download slides from PTDA's Webinar Archive library.
 
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