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Power Transmission Distributors Association is...

comprised of companies that distribute and manufacture the components that keep your world running smoothly.

Careers in Industrial Distribution: Marketing

View an organizational chart for these positions.

Chief Marketing Officer

Average Salary: $114,268*

  • Plans and directs all aspects of an organization's marketing policies, objectives, and initiatives.
  • Identifies changes in the marketing environment or competitive strategies and evaluates, adjusts, or redrafts the organization's marketing plan and philosophy accordingly.
  • Develops and oversees the marketing function, identifying key marketing outlets and competitive strategies.
  • Reports on all strategic marketing activities to executive team.


Senior Marketing Manager

Salary Range: $88,000 to $116,000**

  • Leads the development and implementation of the strategic marketing plan for an organization.
  • Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
  • Researches and develops pricing policies and makes recommendations to appropriate sales channels.
  • Provides marketing advice to organizational units.


Marketing Manager

Salary Range: $72,959 to $101,848**
Learn more about the skills sets for this position.

  • Manages the promotion and direction of the marketing or service activities.
  • Assists in developing and implementing the strategic marketing plan for an organization.
  • Ensures that representatives are kept informed of changes in territories that might affect product sales.
  • Makes forecasts on anticipated market sales.
  • Investigates market conditions and facilities to determine in what form products should be packaged and sold.


Product Manager

Salary Range: $80,018 to $105,720**
Learn more about the skills sets for this position.

  • Develops product positioning, packaging, and pricing strategies.
  • Prepares reports on progress and recommends the addition, expansion, or discontinuance of products.
  • Establishes processes for product release.
  • Develops business plan for products, including cost reduction plans.
  • Works with cross-functional team to translate customer needs into product definitions.


Product Specialist

Salary Range: $67,816 to $91,239**
Learn more about the skills sets for this position.

  • Learn more about the skill sets and training resources for this position.
  • Monitors all aspects of a product lifecycle, including long and short-term development and marketing.
  • Stays abreast of trends in the marketplace to ensure the product's competitive position.
  • Interfaces with project managers and clients to determine the product's future direction.

Marketing Analyst

Salary Range: $51,869 to $68,346**
Learn more about the skills sets for this position.

  • Prepares marketing strategies and programs for a product or product line.
  • Evaluates product performance to help develop and update company goals and objectives.
  • Designs and implements marketing databases.
  • Advises sales team on any relevant product concerns.
  • Recommends changes to current product development procedures based on market research and new trends.


Marketing Coordinator

Salary Range: $44,545 to $59,246**
Learn more about the skills sets for this position.

  • Coordinates and implements marketing communication projects.
  • Organizes the preparation of proposals and presentations.
  • Prepare status reports on marketing efforts.
  • Familiar with standard concepts, practices, and procedures within the power transmission distribution industry.
*Salary information obtained from 2016 Cross-Industry Compensation Report, Vol. 1, published by the Power Transmission Distributors Association using the average salaries as reported by PTDA members.
**Salary information obtained from www.salary.com, 09.01.2016 using the first and third quartiles as lowest and highest ends of the range.
All salary ranges vary by individual company.