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Power Transmission Distributors Association is...

the leading association for the power transmission/motion control industrial distribution channel, bringing together distributors and manufacturers.

Value Proposition

It has never been more important to differentiate your company in today's competitive markets. Your competition is increasingly providing a robust multichannel experience and competitors are rapidly changing customer expectations.

PTDA's Voice of the End Customer Report reinforces that a strong, credible value proposition that is well communicated is essential and will be the key to differentiating the value of your company. Use the resources below to create or update your value proposition.

Build a Value Proposition

While a lot of attention goes into developing a product or service, the "message" often gets overlooked. A clear, simple and concise value proposition focuses on the benefit the customer will receive. Use these six steps to develop a value proposition that you can take to market.

Please login to download 6 Steps to Building a Value Proposition

Align Your Value Proposition with Changing Customer Needs

Researchers Dean Mueller and Dr. Jonathan Bein of Real Results Marketing facilitated a distributor-exclusive workshop, "Aligning Your Value Proposition with Changing Customer Needs." Based on the findings of the PTDA Voice of the End Customer report, participants learned what end customers value most from their PT/MC distributors and how to develop a value proposition that resonates with the way your customers shop for and purchase the industrial products you sell. Access the slide deck and checklist from the webinar.