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Power Transmission Distributors Association is...

comprised of companies that distribute and manufacture the components that keep your world running smoothly.

Events | Seminars & Webinars | Webinar: "Strategic Architecture: What It Is and How It Can Propel Your Sales Skyward"

Webinar: "Strategic Architecture: What It Is and How It Can Propel Your Sales Skyward"

April 27, 2018
1:00-2:00 p.m. Central

Presenter: Mark Frasco, COACT Associates


PTDA members-only webinars are open to all employees of PTDA member companies as a PTDA Member Advantage

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About This Webinar

Often, as a supplier of products or services, we are chosen by our customers. Although that can often be desirable, sometimes it is not. Those prospects who choose us may not always be the best strategic fit as we think about top and bottom-line growth.

In this session, we will discuss how to determine your winning strategic architecture, and how to carry that framework into building buyer profiles, understanding buyer motivation, and the creation of opportunity filters, that will help you be more judicious about where and how you spend your sales and marketing dollars and time.

Learning Outcomes

  • Working framework, building understanding about and drafting your strategic architecture
  • Building a deeper understanding of how to profile buying systems and their motivation to buy
  • How to develop opportunity filters that will help you understand the quality of your sales funnel and improve forecasting

About the Presenter:

Mark A. Frasco is founder and president of several business including COACT Associates, a full service business growth agency, VistaGroup, a management consulting practice and APTUS, an accounting advisory firm. Mark started his career in sales and has since held positions of operations manager, territory sales, sales manager and general manager. He has worked in various fields over his career, with an emphasis in fluid power, automation, architecture, engineering and specialty contracting, as well as POS, ADC and security technologies.