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Power Transmission Distributors Association is...

the leading association for the power transmission/motion control industrial distribution channel, bringing together distributors and manufacturers.

Events | Seminars & Webinars | Webinar: "Strategic Architecture: What It Is and How It Can Propel Your Sales Skyward"

Webinar: "Strategic Architecture: What It Is and How It Can Propel Your Sales Skyward"

April 27, 2018
1:00-2:00 p.m. Central

Presenter: Mark Frasco, COACT Associates

PTDA members-only webinars are open to all employees of PTDA member companies as a PTDA Member Advantage

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About This Webinar

Often, as a supplier of products or services, we are chosen by our customers. Although that can often be desirable, sometimes it is not. Those prospects who choose us may not always be the best strategic fit as we think about top and bottom-line growth.

In this session, we will discuss how to determine your winning strategic architecture, and how to carry that framework into building buyer profiles, understanding buyer motivation, and the creation of opportunity filters, that will help you be more judicious about where and how you spend your sales and marketing dollars and time.

Learning Outcomes

  • Working framework, building understanding about and drafting your strategic architecture
  • Building a deeper understanding of how to profile buying systems and their motivation to buy
  • How to develop opportunity filters that will help you understand the quality of your sales funnel and improve forecasting

About the Presenter:

Mark A. Frasco, founder and president, started COACT Associates in 2003 with a unique insight into the process of business development. With over 25 years of business leadership experience, as an owner and partner of operating companies (COACT, VistaGroup), holding positions of president, vice president, general manager, sales manager and operations manager, his reputation for cultural transformation, business growth and turnaround activities, has uniquely positioned him as a trusted advisor to leaders everywhere.