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Power Transmission Distributors Association is...

the leading association for the power transmission/motion control industrial distribution channel, bringing together distributors and manufacturers.

Events | Seminars & Webinars | Webinar: B2B Social Media Marketing For Industrial Distributors

Webinar: B2B Social Media Marketing for Industrial Distributors

April 5, 2019
10:30-11:30 a.m. Central


PTDA members-only webinars are open to all employees of PTDA member companies as a PTDA Member Advantage

Register now


About This Webinar

While not new to most distributors, existing B2B social media marketing is often poorly planned and terribly executed--a sure sign that companies don't recognize the potential gains nor appreciate the true cost of missed opportunities. Traditionally thought of as the realm of B2C companies, social media marketing has never been more important to distributors of all sizes. Even if you are not currently using social media marketing, many of your suppliers and competitors are investing real money and resources into expanding and refining their social media marketing efforts - often with substantial results.

However, knowing what is right for your business when it comes to social media marketing is never easy - what are the benefits? Where and how should you invest? What channels should you be active in? What role does content play? When and how does it drive sales? How can you show a return on investment?

This webinar will dig into the core questions of social media marketing for Industrial Distributors--examining what it takes to be both effective and efficient while ultimately driving sales. Filled with industry best practices and actionable tips, participants will learn how to optimize existing resources while avoiding the most common B2B social media marketing pitfalls.

Dan Horan is senior associate at IRCG. Joining in 2015, Dan brings his expertise in
sales, marketing, branding and business strategy to the IRCG team. Dan also has first-hand experience of distribution and supply chain dynamics, working as a regional sales representative in wholesale wine and spirits distribution. During his nearly 10 years as a sales representative, Dan consistently managed and grew multimillion dollar sales territories year over year. In his career, Dan has worked with a wide range of B2B and B2C companies - from family owned to Fortune 500 -- leading multidisciplinary teams as they develop and implement holistic marketing and strategic plans.