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Power Transmission Distributors Association is...

the leading association for the power transmission/motion control industrial distribution channel, bringing together distributors and manufacturers.

PTDA Voice of the End Customer 

PT/MC End Customers Have Spoken...

..and we now know what they want from their distributors. PTDA commissioned groundbreaking research to survey end customers in the power transmission/motion control (PT/MC) sector to help PTDA distributor members better understand what their customers value and need. The results of the research are available exclusively to PTDA member companies to assist them in winning more business and ensuring they are their customers' channel of choice.

What the PTDA Voice of the End Customer Research Uncovered

PTDA asked end customers about their preferences in areas such as inventory management, sales processes and customer service programs as well as the type of product and system knowledge they need from their distributors. PTDA distributor and manufacturer companies can now definitively know, from their end customers, the answers to questions such as:

  • What types of inventory management service programs do my end customers require?
  • If I want to increase sales to end customers, what types of sales and customer service processes should I put in place at my company?
  • What does my end customer expect me to know about the systems and products that I sell to them?

Secondarily, there is a seismic shift occurring in the way end customers shop for and purchase industrial products. Due to the technical nature of the components in the PT/MC sector, does this change affecting other industrial distribution sectors also apply to the PT/MC sector? Where are PT/MC end customers researching the products they need? End customers are getting younger. How do younger end customers manage their responsibilities at work and interact with PT/MC distributors differently than their predecessors?  

 

Access the PTDA Voice of the End Customer Report

Any employee of a PTDA member company can access PTDA Voice of the End Customer for free by "purchasing" it from the PTDA store.

  1.  First, log in
  2. After you are logged in, return to this page and click here to "purchase" the report for free.
  3. Follow the steps to "Purchase" the report, even though there is no cost. It will be available for immediate download in your receipt.

Learn How to Apply The Research to Your Company

The answers to the questions we asked of your customers are found in PTDA Voice of the End Customer Report. Learn how the findings are relevant to your business with by accessing the materials shared by the researchers on a recent webinar, "What End Customers Want." After logging in, download the slide deck or watch the recording  (91MB Download).

Researchers Dean Mueller and Dr. Jonathan Bein of Real Results Marketing faciliated a distributor-exclusive PTDA 2018 Industry Summit workshop, "Aligning Your Value Proposition to Changing Customer Needs." Based on the findings of PTDA's groundbreaking PTDA Voice of the End Customer report, participants learned what end customers value most from their PT/MC distributors and how to develop a value proposition that resonates with the way your customers shop for and purchase the industrial products you sell. Access the slide deck and checklist from the webinar.