When you add it all up,
attending the Industry Summit can save you thousands of dollars in
expenses and days away from the office. See for yourself with
the distributor and manufacturer value calculators!
And, you'll reap dividends! A study by Oxford Economics showed that executives
identified the average return on conference and trade show participation
to be in range of $4-$5.99 per dollar invested and for every dollar invested in business travel, businesses
experience an average $12.50 in increased revenue and $3.80 in new
profits. Curbing business travel
has a negative impact on corporate profits. The average U.S.
business would forfeit 15 percent of its profits in the first year of
eliminating business travel. It would take over three years for
profits to recover.
Both executives and business
travelers estimate that 28 percent of current business would be lost
without in-person meetings and that roughly 40 percent of their
prospective customers are converted to new customers with an in-person
meeting compared to 16 percent without a face-to-face meeting.
Many changes
are in store in 2010. Watch as Helen Yost, president of The Rowland
Committee and Industry Summit Planning Committee chair explains what's
in store at the 50th Anniversary Industry Summit.
For more information on the 50th Anniversary
Industry Summit, visit the following pages.
