Guidelines for Successfully Launching a New Power
Transmission/Motion Control Product through Distribution
New products are viewed as the
lifeblood of business. In a recent survey by RSM McGladrey of 920
manufacturing and wholesale distribution executives, 95 percent of
companies plan to innovate products or processes, with new product
development and product line extensions reported most frequently (IS
Weekly, “Survey: Economic Rebound Nears,” June 25,
2009).
Adapted by a task force of the
Industry Relations Committee, PTDA's "Guidelines for Successfully
Launching a New Power Transmission/Motion Control Product through
Distribution" gets down to the nuts-and-bolts of what it takes to
achieve buy-in throughout the distributor's organization.
Communication is key. Successful product introductions require the
people introducing new products into the marketplace--product
development, the manufacturer's sales force and power
transmission/motion control distributors--to communicate and coordinate
their efforts. A succinct checklist of the recommended information
and audiences ensures all parties are on board
when introducing a new product.
Download "Guidelines for
Successfully Launching a New Power Transmission/Motion Control Product
through Distribution."
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