MARKETING

Chief Marketing Officer
Salary Range: $88,000 to $172,000*

Plans and directs all aspects of an organization's marketing policies, objectives, and initiatives.
Identifies changes in the marketing environment or competitive strategies and evaluates, adjusts, or redrafts the organization's marketing plan and philosophy accordingly.
Develops and oversees the marketing function, identifying key marketing outlets and competitive strategies.
Reports on all strategic marketing activities to executive team.

Senior Marketing Manager
Salary Range: $106,000 to $149,000**

Leads the development and implementation of the strategic marketing plan for an organization.
Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
Researches and develops pricing policies and makes recommendations to appropriate sales channels.
Provides marketing advice to organizational units.

Marketing Manager
Salary Range: $66,000 to $92,000**

Manages the promotion and direction of the marketing or service activities.
Assists in developing and implementing the strategic marketing plan for an organization.
Ensures that representatives are kept informed of changes in territories that might affect product sales.
Makes forecasts on anticipated market sales.
Investigates market conditions and facilities to determine in what form products should be packaged and sold.

Product Manager
Salary Range: $74,000 to $98,000**

Develops product positioning, packaging, and pricing strategies.
Prepares reports on progress and recommends the addition, expansion, or discontinuance of products.
Establishes processes for product release.
Develops business plan for products, including cost reduction plans.
Works with cross-functional team to translate customer needs into product definitions.

Product Specialist
Salary Range: $71,000 to $91,000**

Monitors all aspects of a product lifecycle, including long and short-term development and marketing.
Stays abreast of trends in the marketplace to ensure the product's competitive position.
Interfaces with project managers and clients to determine the product's future direction.

Marketing Analyst
Salary Range: $46,000 to $54,000**

Prepares marketing strategies and programs for a product or product line.
Evaluates product performance to help develop and update company goals and objectives.
Designs and implements marketing databases.
Advises sales team on any relevant product concerns.
Recommends changes to current product development procedures based on market research and new trends.

Marketing Coordinator
Salary Range: $41,000 to $54,000**

Coordinates and implements marketing communication projects.
Organizes the preparation of proposals and presentations.
Prepare status reports on marketing efforts.
Familiar with standard concepts, practices, and procedures within the power transmission distribution industry.