PTDA Releases Guidelines to Succesfully Launch New Products through
Distribution
Chicago, Ill.—November 12, 2009—In continuation
of its ongoing efforts to facilitate partnerships between distributors
and manufacturers, the Power Transmission Distributors Association
(PTDA) recently released its “Guidelines for Launching a New Power
Transmission/Motion Control Product through Distribution.”
New products are viewed as the lifeblood of business. In a recent
survey by RSM McGladrey of 920 manufacturing and wholesale distribution
executives, 95 percent of companies plan to innovate products or
processes, with new product development and product line extensions
reported most frequently (IS Weekly, “Survey: Economic
Rebound Nears,” June 25, 2009).
Successful product introductions require the people introducing new
products into the marketplace--product development, manufacturers’
sales force and power transmission/motion control distributors--to
communicate and coordinate their efforts. Adapted by a task force
of the Industry Relations Committee from a publication originally
created by the National Association of Electrical Distributors (NAED),
PTDA's "Guidelines for Successfully Launching a New Power
Transmission/Motion Control Product through Distribution" gets down to
the nuts-and-bolts of what it takes to achieve buy-in throughout the
distributor's organization. A succinct checklist of the
recommended information and audiences ensures all parties are on board
when introducing a new product.
The publication is available on PTDA’s Web site at www.ptda.org/NewProduct.
Founded in 1960, the Power Transmission Distributors Association
(PTDA) is the leading association for the industrial power
transmission/motion control (PT/MC) distribution channel. A
U.S.-based trade association, PTDA represents 198 power
transmission/motion control distribution firms that generate more than
$10 billion in sales and span 3,500 locations in North America and 11
other countries. PTDA members also include 187 manufacturers that
supply the PT/MC industry.
PTDA is dedicated to providing exceptional networking, targeted
education, relevant information and leading-edge business tools to help
distributors and manufacturers meet marketplace demands competitively
and profitably. For more information, visit www.ptda.org.
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